Edun is a global fashion brand bringing about positive change through its trading relationship with Africa. Founded by Ali Hewson and Bono in 2005, Edun is a for-profit business with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same. Edun is based on a belief that style should have substance and while it has always sourced globally, as its business grows so does its production and work in Africa.
 
In 2008, together with the Wildlife Conservation Society (WCS) and Invisible Children Edun set up the Conservation Cotton Initiative Uganda (CCIU). CCIU enables Edun to affect change at the start of the supply chain and Edun Live primarily uses CCIU cotton. This year Edun is proud to introduce CCIU cotton into the production of its Kenya Kids Tees and Edun Basics for its fashion collection. In 2009, LVMH bought a 49% stake in Edun. LVMH provides essential support, investment and infrastructure to help Edun grow the business into a global fashion brand and support its vision to grow trade in Africa.
 
Through Edun's operations it looks to build long term, sustainable growth opportunities by supporting manufacturers, infrastructure and community building initiatives. Edun wants to use its experience as an example to show the viability of trade with Africa and to use its voice to encourage others within the fashion industry to do business with Africa, helping to create long-term commercial and social development. Currently Edun is sold globally in leading department and specialty stores.