African Home (AH) was established in March 2002 by two women who were both impressed with the high standard of crafts but concerned about the high rate of unemployment in South Africa. They thus started AH in order to open access to worldwide markets for economically disadvantaged craftspeople in South Africa. Currently, Africa home works in partnerships with crafters designing and innovating craft ideas to achieve greater market appeal for their products and sells the crafts widely to both local and export markets.
Mission and Vision for Africa home is to create employment for as many craftspeople as is possible, by finding new clients worldwide and locally in South Africa. They aim to encourage and enhance the craft sector to create a wider range of beautiful artifacts by providing design input and by removing obstacles that crafters may experience in the ordering and dispatch of these handicrafts
African Home offers a range of traditional African products ranging from home décor to functional homeware as well as gifts and accessories, based on the finest aesthetic and artistic traditional workmanship. Marketing these products while developing new products constantly creates work for disadvantaged communities with high levels of unemployment. All products are hand crafted, therefore each piece is unique.
They are constantly expanding their range of hand crafted products which include Township Art and Craft namely articles crafted out of waste materials such as wirework, paper mache items, tin cans, and plastic. African articles, which have roots in the indigenous culture of the craftsperson, for example African carvings, Zulu and Xhosa pots, beadwork, African fabrics, basketry and more.
African Home maintains, and practices, a strong commitment to environmental awareness. All materials used in their products are consistent with, and promoting of, the sustainability of the natural resources of South Africa. For example, the wood they use is sourced from fallen trees within sustainable forests, driftwood or alien trees that have heavy water consumption levels. Many natural and local products are used such as reeds, weeds, clay, paper and wire.
Looking for traditional African carvings, African masks and want to know more about other great traditional and tribal crafts as well as learn more about the traditions of South African tribes as well as see the richness of craft and art that has developed in South Africa Home is the place to visit.