Action Institute for Environment Health and Development Communication is a local NGO that promotes or focuses on the use of communication on Environment and Health using the Entertainment ? Education Model as the approach, which also promotes the use of communication for development. Action IEHDC was established as a project in 1987 as a result of the apparent need for information materials for children in the areas of environment, health and development. The organisation has since broadened to produce multimedia products targeting both children and adults.