Plant a seed and a tree shall grow. Born in a small apartment in Cape Town in 1992, Earthchild has developed a distinctive style and stands apart from the dull and uninspired mass market. With a philosophy of creating relaxed and natural clothing in harmony with the worldwide return to nature, co-founder Jonathan Katz is passionate about building brands with wholesome values.
 
The company has evolved into both a South African design house and retailer, partnering with African manufacturers to ensure a stable supply of high-quality garments with African manufacturers to ensure a stable supply of high-quality garments guaranteed to Earthchild's specifications and timelines. A large percentage of the clothing is organic cotton, which given the global eco trend, has played a huge part in establishing the brands as a leader in the green fashion marketplace.